Big Fish Games

At Big Fish Games, I oversaw social strategy for all titles and the corporate pages. This meant bringing a high level of organization, pipeline development, and rigorous scheduling and testing practices to a marketing team unfamiliar with social.

For me, this was a fantastic challenge. I love setting things up, becoming a central point for cross-functional collaboration, and watching the numbers go up.

In my time at Big Fish Games, I:

• Worked with direct reports to stabilize audiences and grew 7% across all social media platforms through FY23.

• Drove a successful string of marketing initiatives across two live games that boosted social engagement and drove over 500,000 unique sessions.

• Developed GTM social strategies, including pre-registration and launch marketing strategies for new products.